Look, we’re all for designers making lines for lower-end fashion houses. Why shouldn’t tweens be able to say they are wearing Versace (from H&M) or Missoni (from Target) or Christian Siriano (from his Payless collection)? Who are we to say that only very rich, spoiled children should be able to afford these outfits? We’re not snobs.
But the literal mobs that form whenever one of these designers put out of an affordable collection make us wonder if the hefty price-tags for haute couture are there for a reason…to keep people from killing each other.
Look at what happened when Jason Wu launched his Target line: two people bought an entire store’s worth of clothing to resell on Ebay; denying the rest of the customers any of the mass-market label. There was a public outcry, though not as big of a one as last season, when the run on Missoni made Target’s website go black within minutes of launching the sale.
And now RackedNY has an interview with a student named Natasha who camped outside H&M’s flagship store for 24 hours in order to ensure that she’ll be one of the first to purchase the new Marni at H&M collection when it went on sale this morning.
“I waited outside for Lanvin and Versace,” she said, “so I am like an expert.”
Waiting in line that long for anything should be reserved strictly for George Lucas fans and Black Friday customers living in Newark. Add the occasional bouts of violence and mob-anger, and your new line looks less glamorous and more trashy.
Then again, maybe Natasha has her reasons, she’s originally from Moscow, where her parents probably installed in her that a lot of things in life are worth waiting in line for…like bread, or overpriced retail.
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