When we were children, we were obsessed with Faberge eggs. They represented the fanciest things in the world, and when our mother finally bought us a knockoff version of the Russian brand of the jewel-encrusted oeuvre (ours played Phantom of the Opera‘s “Music of the Night” when you opened it,) we were so thrilled we worshiped it until it accidentally broke it right before college.
So you can imagine our excitement as we wound our way up to Rockefeller Plaza’s rooftop–620 Loft & Garden– to celebrate the launch of the first Faberge flagship store on Madison Avenue.
The event was co-sponsored by the New York Botanical Gardens, which meant two things: beautiful outside decor (including ponds, peacocks, and topiary), and tons of socialites involved with the vogue committee. Guests included Olivia Palermo, Cristina Cuomo, Gillian Hearst Simonds, Whitney Fairchild, Nathalie Kaplan, Jennifer Creel, Natalie Leeds Leventhal, Kimberly Guilfoyle, Christian Leone, and Ashley Platt.
When we spoke to Katharina Flohr, the Creative & Managing Director and Faberge, she spoke of bringing back the “baroque opulence” of the Russian jewelery line.
Ms. Flohr asked if that might be a good name for a Faberge signature.
“It sounds kind of political,” we managed. “You know, Barack/baroque?”
Ms. Flohr paled. “I never even thought of that.” Uh-oh.
In honor of Faberge’s first American boutique, we tried to guess which New York social fixture would be best represented by the opulent jewelery.
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