Fresh off a flight from los angeles, rising fashion designer Minnie Mortimer is surrounded by friends like socialites Amanda Hearst, Luigi Tadini and her financier brother Topper, not to mention a line-up of beautiful models who could fill multiple Benetton ads in clothes Mortimer helped design for the newly launched, iconic country club label, Boast whose motto is “Back in Play.” The man responsible for re-launching the brand and nabbing Mortimer, John Dowling, Boast’s president, comments on the collaboration: “Minnie grew up wearing Boast as I had, so I knew she really understood the spirit of the brand and the world it came from. I admired Minnie’s striped t-shirt dresses, and thought a combination of Minnie’s style with Boast’s could work. When we sat down together, Minnie sketched a tennis dress with her fit and jersey fabric plus a Boast flat-knit collar and placket. That initial Minnie for Boast tennis dress was a hit. The rest is history.”

Mortimer’s own history is loaded with stylish DNA. Her uncle Stanley was married to social-swan Babe Paley and her close relatives Amanda Burden (Babe’s daughter) and Gigi Mortimer are regulars on international best-dressed lists. Marian Fountain Mortimer, better known as “Minnie,” is an individual of intersections; a member of the prominent and distinctively Manhattan Mortimer family, Mortimer isn’t one for conventional courses. Read More