
Novak Djokovic Unzips at Uniqlo, Causes Commotion on Fifth Ave
At 6’2”, sinewy, with a summery brown sugar complexion and a smile that is sure to make you melt, Serbia’s Novak Djokovic cuts a fine figure. The U.S. Open men’s singles champion has arrived in New York City to defend his title, but before he takes to the court, the tennis star ventured to Uniqlo’s massive Fifth Avenue flagship to greet fans and unveil his new uniform. Mr. Djokovic was named global brand ambassador of the Japanese company before Roland Garros in May.
By the time The Observer arrived on the scene this morning, a queue of giddy Djokovic diehards was already snaking around Fifth Avenue and 53rd Street.
Inside at a press conference, Mr. Djokovic emerged from a waiting area, wearing the navy version of his special edition U.S. Open Uniqlo uniform. He was flanked by Uniqlo U.S. CEO Shin Odake and creative director Naoki Takizawa.
The store-level also displayed Mr. Djokovic’s previously worn French Open, Wimbledon Championships and London Olympics outfits, in addition to looks from the Djokovic Performance Wear Collection that will be available for the public at a later date. Read More








